FirstCry

FirstCry
Type of business	Private
Type of site	E-commerce
Available in	English
Founded	2010
Headquarters	Pune, Maharashtra, India
Area served	India
Owner	BrainBees Solutions Pvt Ltd
Founder(s)	Supam Maheshwari; Amitava Saha; Prashant Jadhav; Sanket Hattimattur;
Key people	Supam Maheshwari (CEO)
Industry	E-commerce; Internet; Retail;
Services	Online shopping
Revenue	₹897 crore (US$120 million) (2020)
Employees	2000+ (2021)
URL	www.firstcry.com
Commercial	Yes
Registration	Required
Current status	Active
Native client(s) on	Android; iOS

FirstCry is an Indian e-commerce company, headquartered in Pune. The company, launched in 2010, initially focused on baby products retailing. In January 2020, the company had over 380 stores across India.[1] FirstCrys opened its first outlet in Srinagar in May 2019.[2] It is into its series E round of financing.[3]

Mergers and acquisitions

In 2016 FirstCry acquired BabyOye, owned by the Mahindra Group, for ₹362 crore (equivalent to ₹442 crore or US$58 million in 2020).[1][4] The merged entity now does business under the name FirstCry.com, a FirstCry Mahindra Venture.[5][6] The company acquired playschool company Oi Playschool.[7][8]

References

Marya, Ashita (2 January 2020). "FirstCry Has Revamped Baby Apparel Shopping In India". Entrepreneur. Retrieved 14 March 2020.
"FirstCry.com opens outlet in Srinagar". Greater Kashmir. 29 May 2019. Retrieved 14 March 2020.
"SoftBank investing Rs 1,055.57 crore in FirstCry". The Financial Express. 7 February 2020. Retrieved 14 March 2020.
Chanchani, Madhav (15 October 2016). "Firstcry acquires Mahindra's baby care franchisee business for Rs 362 crore". The Economic Times. Retrieved 14 March 2020.
"FirstCry, Mahindra Retail consolidate business". @businessline. 15 October 2016. Retrieved 14 March 2020.{{cite web}}: CS1 maint: url-status (link)
Chakraborty, Sayan (15 October 2016). "FirstCry buys Mahindra's BabyOye for Rs362.1 crore". Livemint. Retrieved 14 March 2020.
Mohapatra, Debasis (19 February 2020). "Firstcry secures around $400 mn from Softbank as part of series-E funding". Business Standard India. Retrieved 14 March 2020.
Chanchani, Madhav (29 November 2019). "SoftBank-backed FirstCry acquires playschool chain Oi". The Times of India. Retrieved 14 March 2020.{{cite web}}: CS1 maint: url-status (link)

External links

Official site

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[:1-1] Marya, Ashita (2 January 2020). "FirstCry Has Revamped Baby Apparel Shopping In India". Entrepreneur. Retrieved 14 March 2020.

[2] "FirstCry.com opens outlet in Srinagar". Greater Kashmir. 29 May 2019. Retrieved 14 March 2020.

[3] "SoftBank investing Rs 1,055.57 crore in FirstCry". The Financial Express. 7 February 2020. Retrieved 14 March 2020.

[4] Chanchani, Madhav (15 October 2016). "Firstcry acquires Mahindra's baby care franchisee business for Rs 362 crore". The Economic Times. Retrieved 14 March 2020.

[5] "FirstCry, Mahindra Retail consolidate business". @businessline. 15 October 2016. Retrieved 14 March 2020.{{cite web}}: CS1 maint: url-status (link)

[6] Chakraborty, Sayan (15 October 2016). "FirstCry buys Mahindra's BabyOye for Rs362.1 crore". Livemint. Retrieved 14 March 2020.

[play-7] Mohapatra, Debasis (19 February 2020). "Firstcry secures around $400 mn from Softbank as part of series-E funding". Business Standard India. Retrieved 14 March 2020.

[8] Chanchani, Madhav (29 November 2019). "SoftBank-backed FirstCry acquires playschool chain Oi". The Times of India. Retrieved 14 March 2020.{{cite web}}: CS1 maint: url-status (link)