Gamelab

Zimmerman and Lee (with audio by Michael Sweet) created a game called BLiX, which was named a Finalist (and eventually won Best Audio) at the 2000 Independent Games Festival[3] at the Game Developers Conference, Zimmerman and Lee then incorporated gameLab and used an advance on BLiX royalties from their exclusivity deal with Shockwave.com to open an office in downtown Manhattan.[4] gameLab released 34 video games on multiple platforms between 2000 and 2009, published by companies like LEGO, HBO, PlayFirst, VH-1, and iWin, plus eight massively multiplayer social games created exclusively for and played at the yearly Game Developers Conference from 2001 to 2008.

In 2004, gameLab released the award-winning Diner Dash, a strategy and time management game published by PlayFirst,[5] then-director of game design Frank Lantz and students in his Big Games class (including gameLab employees Greg Trefry and Mattia Romeo) at New York University's Interactive Telecommunications Program created Pac-Manhattan, a real life version of Pac-Man played in the streets surrounding NYU, which was one of the earliest and most influential pervasive games, covered by the New York Times[6] and receiving worldwide press.[7] In 2005, gameLab employees Trefry, Romeo, Nicholas Fortugno, and Catherine Herdlick plus co-founder Lee co-founded Come Out & Play, an annual festival of new original big games played in the streets of New York City,[8] Lantz left to co-found the game studio area/code, which was acquired by Zynga in 2011 and became Zynga New York, and is now the director of New York University's Game Center.[9]

In 2007, gameLab spun off the non-profit Institute of Play to promote game design and play as educational tools for students, within six months of its founding, Institute of Play received a grant from the John D. and Catherine T. MacArthur Foundation to develop Quest to Learn, a New York City public school designed around game design principles.[10] In 2009, supported by another grant from the John D. and Catherine T. MacArthur Foundation, gameLab partnered with Katie Salen and released the award-winning game and community site Gamestar Mechanic. gameLab closed in 2009 and sold its assets to Arkadium.[11]