Highsnobiety

Highsnobiety is a Germany-based English streetwear blog, media brand and production agency launched in 2005 by David Fischer.[1] It covers trends and news in fashion, art, music, and culture and is located in Berlin with additional offices in London and New York employing a total of around 100 employees.[2] Its first print issue was Summer 2010.[3] Highsnobiety receives around 500 million impressions per month including social media; its main website receives 8 million unique visits a month.[1]

Highsnobiety
Type of site
Online magazine
Available inEnglish
OwnerDavid Fischer
URLhighsnobiety.com
CommercialYes
RegistrationNo
Launched2005 (2005)
Current statusActive

History

Highsnobiety was founded as a private blog by David Fischer in 2005.

In 2017 Highsnobiety initiated a longterm documentary on counterfeit brands in South Korea.[4]

In early 2018, Highsnobiety received $8.5 million in Series-A funding from Felix Capital.[5]

In April 2018 Highsnobiety launched a Japanese-language site.[6]

Collaborations

Throughout the years Highsnobiety has collaborated with brands like Vans, Xbox,[7] Diadora,[8] Puma,[9] and A Bathing Ape.[10]

Awards and honors

See also

References
  1. Maria Bobila (April 11, 2017). "How Highsnobiety Went From Being a Streetwear Blog to a Media Brand and Production Agency". Fashionista.
  2. "About | Highsnobiety". Highsnobiety. Retrieved 2018-06-26.
  3. Highsnobiety Bruil & van de Staaij
  4. "Highsnobiety tackles counterfeit brands in South Korea in a push into long-form documentaries". Digiday. 2017-08-25. Retrieved 2018-06-26.
  5. "Highsnobiety secures $8.5M from Felix Capital to woo millennial males – TechCrunch". techcrunch.com. Retrieved 2018-06-26.
  6. "Streetwear publisher Highsnobiety plans to make e-commerce 30 percent of its revenue - Digiday". Digiday. 2018-03-05. Retrieved 2018-06-26.
  7. "Xbox teams up with Highsnobiety to launch livestream show | On MSFT". On MSFT. 2017-11-29. Archived from the original on 2018-06-26. Retrieved 2018-06-26.
  8. "Highsnobiety x Diadora join forces in a unique Berlin-inspired collaboration". Epsilon Magazine. Archived from the original on 2018-06-26. Retrieved 2018-06-26.
  9. "Streetwear publisher Highsnobiety plans to make e-commerce 30 percent of its revenue - Digiday". Digiday. 2018-03-05. Retrieved 2018-06-26.
  10. "BAPE x Highsnobiety 10th Anniversary Tee | Highsnobiety". Highsnobiety. 2018-06-26. Retrieved 2018-06-26.
  11. Cultural Blog/Website webbyawards.com
  12. David Fischer BoF
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