List of acquisitions by Rakuten

The following is a list of investments and acquisitions made by Japanese electronic commerce and online retailing company Rakuten.

Acquisitions
Date Company Business Country Value (USD) Comments References
2002 MyTrip.net Online auction  United States — Merged with Rakuten Travel
2005 LinkShare Online auction  United States — Rebranded as Rakuten Marketing then as Rakuten Advertising [1]
2010 PriceMinister Online retailer  France €200 million [2]
2010 Buy.com Online retailer  United States US$250 million [3]
2011 Ikeda E-commerce  Brazil — Renamed Rakuten Brazil
2011 Tradoria E-commerce  Germany — Rebranded as Rakuten Deutschland
2011 Play.com E-commerce  United Kingdom £25 million Converted into the points-based loyalty program Rakuten.co.uk [4]
2012 Kobo E-book reader  Canada US$315 million Converted into the points-based loyalty program Rakuten.co.uk [5]
2012 Wuaki.tv VOD service  Spain Rebranded to Rakuten TV in 2017
2012 Alpha Direct Services Online retail delivery  France [6]
2012 Aquafadas Electronic publishing  France Rebranded as Rakuten DX in 2020 [7][8]

Investments
Date Company Business Country Value (USD) Comments References
2011 Ozon.ru Online Retailer  United States — Unknown minority stake. Total of $100 million combined with other investors. [9]
2012 Pinterest Social media service  United States — Led $100 million funding round with partners including Andreessen Horowitz, Bessemer Venture Partners, FirstMark Capital, and others. [10]

References
  1. Toto, Serkan, "Japan's Rakuten: Can The Biggest E-Commerce Site You Never Heard Of Become a Threat for Amazon Globally?", TechCrunch, Sunday, July 5th, 2009
  2. Wauters, Robin (2010-06-17). "Rakuten to acquire France's PriceMinister for approximately €200 million". TechCrunch (Eu.techcrunch.com). Retrieved 2011-10-04.
  3. "Japan's Rakuten to Acquire Buy.com", The Wall Street Journal, May 21, 2010
  4. Published Wednesday, Sep 21 2011, 12:43 BST (2011-09-21). "Play.com bought by Japanese firm Rakuten for £25m — Media News". Digital Spy. Retrieved 2011-10-04.{{cite web}}: CS1 maint: multiple names: authors list (link)
  5. "$315-million Kobo takeover deal a windfall for Indigo" – via The Globe and Mail.
  6. Rakuten Acquires Alpha Direct Services, Rakuten corporate blog, 7 November 2012.Retrieved 27 December 2012
  7. "Kobo Acquires Aquafadas to bring more Comics and Kids Books into Digital Form". goodereader.com. 2012-10-10. Retrieved 2015-06-01.
  8. "Rakuten Launches 'Rakuten DX' to Drive Creativity and Innovation in Digital Experiences Ahead of Expected App Boom". MarTech Series. 23 November 2020. Retrieved 2020-11-24.
  9. "Internet Retailer Ozon.ru Gets Record $100M Investment". The Moscow Times. 2011-09-08. Retrieved 2020-09-07.
  10. "Exclusive: Japan’s Rakuten Wins the Heart of Pinterest in $100M Funding Race With $1.5B Valuation", All things digital, 17 May 2012
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