Pams (company)

Pams (previously Pam's) is a New Zealand company, owned by Foodstuffs,[1] which also owns New World, Pak'n Save and Four Square. Pams sources and brands a wide range of supermarket goods as a house brand.

For the American jingle company, see PAMS.

Pams
TypePrivate label[1]
IndustryFood
Founded1937; 85 years ago
HeadquartersNew Zealand
Area served
New Zealand
ProductsGroceries
ParentFoodstuffs
Websitepams.co.nz

History
The old Pam's logo

Pams was formed in 1937 by Four Square.

Advertising

In 2000 celebrity chef Jamie Oliver signed up on advertisements for Pam's, with the company also sponsoring Oliver's television show Oliver's Twist.[2]

References
  1. Chan, Karen (8 December 2005). "Private approach pays off". The New Zealand Herald. Retrieved 29 January 2010.
  2. "Pam's happy to serve up big helpings of Oliver". The New Zealand Herald. 5 September 2002. Retrieved 29 January 2010.


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