WLLI (FM)

WLLI (102.3 FM) is a radio station broadcasting a classic country music format. Licensed to Munfordville, Kentucky, United States, the station serves the Bowling Green area. The station is currently owned by Royse Radio, Inc.[1]

For the former radio station in Bayside, Virginia, see WBVA (AM).
WLLI
Simulcasting WLYE-FM Glasgow
CityMunfordville, Kentucky
Broadcast areaBowling Green, Kentucky
Frequency102.3 MHz
BrandingWillie Country
Programming
FormatClassic country
Ownership
OwnerRoyse Radio, Inc
WCLU, WLYE-FM
History
First air date
August 1, 1964 (as WCLU-FM)
Former call signs
WCLU-FM (1964-1979)
WLOC-FM (1979–1996)
WMCC (1996-1998)
WCLU-FM (1998–2021)
WBVA (2021-2022)
Technical information
Licensing authority
FCC
Facility ID61047
ClassA
ERP2,800 watts
HAAT125 meters
Transmitter coordinates
37°10′41″N 85°55′15″W
Translator(s)98.5 W253BN (Glasgow)
Links
Public license information
Profile
LMS
WebcastListen Live
Websiteradiosoky.com

History

The station first signed on the air WCLU-FM on August 1, 1964.[2] The station's first callsign change took place on April 2, 1979, when the calls were changed to WLOC-FM to match that of then-sister station WLOC (AM).[3] It began broadcasting a Variety format, featuring a mix of country and adult contemporary music. The station became solely a Hot AC-formatted station when the callsign became WMCC on January 30, 1996.[3] It was acquired by Jacor in 1997. The station reverted to its original WCLU-FM calls in May 1998, two months after being acquired by its current owner, Royse Radio, Inc., to match that of Glasgow-based sister station WCLU-AM. The adult contemporary format remained with the station.

On April 1, 2021, WCLU-FM rebranded as "Beaver 102.3/98.5" and changed its call sign to WBVA, using similar imaging to Forever Communications's WBVR-FM in Bowling Green.

On February 4, 2022 WBVA changed their format from country to a simulcast of classic country-formatted WLYE-FM 94.1 FM Glasgow, branded as "Willie Country" under new WLLI call letters.[4]

References
  1. "WCLU-FM Facility Record". United States Federal Communications Commission, audio division.
  2. 2010 Broadcasting Yearbook, page D-245
  3. "WCLU Call Sign History". United States Federal Communications Commission, audio division.
  4. Willie Triples Up In Southern Kentucky Radioinsight - February 4, 2022
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