K280DD
K280DD (103.9 FM, Real 103.9) is an FM translator station licensed to cover Las Vegas, Nevada. It rebroadcasts a rhythmic contemporary format from the HD2 subchannel of KYMT. The station, which was launched on September 4, 2015,[1] is owned by Advance Ministries of Lake Havasu and operated by iHeartMedia. It specializes in current-based Hip-Hop and R&B hits, marking the first time since 2001 that the Las Vegas radio market had a Mainstream Urban outlet since KVEG shifted to Rhythmic Top 40 in 2002, and for whom they are targeting.[2] On the same day it launched, rival CBS Radio flipped the FM portion of News/Talk KXNT-FM to Rhythmic Hot AC as "Q100.5" to serve as a flanker for sister station KLUC, whom "Real 103.9" is also targeting.[3] By March 2019, "Real 103.9" began transitioning to a Rhythmic contemporary direction due to its focus on hit-driven Hip-Hop currents.
| Relays digital subchannel of KYMT, Las Vegas | |
|---|---|
 | |
| City | Las Vegas, Nevada |
| Broadcast area | Las Vegas, Nevada |
| Frequency | 103.9 MHz (HD Radio) |
| Branding | Real 103.9 |
| Programming | |
| Format | Rhythmic contemporary |
| Affiliations | KSNV (traffic updates) |
| Ownership | |
| Owner | Advance Ministries of Lake Havasu (operated by iHeartMedia) |
| History | |
First air date | August 29, 2015 |
| Technical information | |
| Facility ID | 1686504 |
| Class | D |
| ERP | 250 watts |
| HAAT | 308 meters |
| Translator(s) | Relay/Simulcast of KYMT-HD2 |
| Links | |
| Webcast | Listen Live |
| Website | real1039.com |
References
- "Real 103.9 Debuts" from Format Change.com (September 4, 2015)
- "Las Vegas To Get Real 103.9" from Radio Insight (August 31, 2015)
- "100.5 KXNT-FM Las Vegas Flips To Rhythmic Hot AC Q100.5" RadioInsight, September 4, 2015.