KIRV

KIRV (1510 AM) is a radio station broadcasting a Christian radio format. It is licensed to Fresno, California, United States, and serves the Fresno area during daytime hours. The station is owned by Centro Cristiano Viva Abundante, Inc.[1]

KIRV
CityFresno, California
Broadcast areaFresno
Frequency1510 kHz
BrandingRadio Vida Abundante
Programming
Language(s)Spanish
FormatChristian radio
Ownership
OwnerCentro Cristiano Viva Abundante, Inc.
KJDJ, KDBV
History
First air date
August 1962 (1962-08)
Call sign meaning
Original owner Irving E. Penberthy
Technical information
Licensing authority
FCC
Facility ID48513
ClassD
Power10,000 watts day
Transmitter coordinates
36°42′42″N 119°49′59″W
Links
Public license information
Profile
LMS
Websiteradiovidaabundante.com

KIRV must sign off the air at sunset, a requirement originally instituted to protect the signal of KGA in Spokane, Washington, the former Class A clear channel station on 1510 kHz.

History
Former station logo

The Federal Communications Commission authorized the granting of a construction permit for a new radio station on 1510 kHz in Fresno to Irving E. Penberthy on October 31, 1961.[2] Penberthy was a Baptist minister, but while plans were initially announced for the station to specialize in religious programs,[3] this was changed before broadcasting began.[4]

At the end of 1965, Penberthy reached a deal to sell KIRV to general manager Robert Eurich.[5] Eurich owned the station until New Life Enterprises acquired it in 1974.[2] One of the partners in New Life was Jim Patterson, who later became mayor of Fresno between 1993 and 2001.[6] Patterson was a second-generation broadcaster; he had previously been employed at KBIF, which was owned by his father Norwood until he lost ownership of it in a tax case. Norwood was also involved with Visalia's KICU-TV.[7] Patterson, who was joined by Dan Jantz and Dennis Klassen in the partnership, frequently aired his conservative political views on KIRV programs.[8] The station lost $400 in its first full year as a Christian outlet but made $44,000 of revenue by 1980.[7]

The 500-watt station upgraded to its present 10,000 watts after the construction of two new towers in the antenna array was approved in 1979.[9]

Though not active in management in the later years,[7] Patterson continued to own KIRV until 1999, when it was sold to Gore-Overgaard Broadcasting. Gore-Overgaard sold KIRV to current owner Centro Cristiano Vida Abundante in December 2012 for $600,000.[10]

References
  1. "KIRV Facility Record". United States Federal Communications Commission, audio division.
  2. FCC History Cards for KIRV
  3. "Minister Will Open Radio Station". The Fresno Bee. December 31, 1961. p. 19-F. Retrieved July 8, 2021.
  4. "New Station Will Feature Concert Selections, News". The Fresno Bee. July 26, 1962. p. 6-D. Retrieved July 8, 2021.
  5. "Radio Station KIRV Is Sold For $145,000". The Fresno Bee. December 21, 1965. p. 14-A. Retrieved July 8, 2021.
  6. Boren, Jim (April 25, 1995). "Mayor finds his job puts him on the freebee-receiving end". The Fresno Bee. p. B1. Retrieved July 8, 2021.
  7. Hoagland, Doug; Dudley Ellis, Anne (January 5, 1997). "Jim Patterson: I Am the Mayor: Leader of city's new era faces challenges, doubts". The Fresno Bee. pp. A1, A12, A13, A14. Retrieved July 9, 2021.
  8. Hoagland, Doug (May 3, 1986). "Valley airwaves alive as listeners tune into Jesus". The Fresno Bee. pp. A10, A11. Retrieved July 8, 2021.
  9. "Supervisors OK growth in county's 'antenna city'". The Fresno Bee. December 18, 1979. p. C7. Retrieved July 8, 2021.
  10. "Fresno AM headed to noncom". Radio and Television Business Report. December 19, 2012. Retrieved July 8, 2021.
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