XHRKS-FM

XHRKS-FM (branded as La Poderosa) is a Spanish-language radio station that serves the McAllen, Texas (USA) / Reynosa, Tamaulipas (Mexico) border area.

XHRKS-FM
CityReynosa, Tamaulipas
Broadcast areaMcAllen, Texas, USA/Reynosa, Mexico
Frequency103.3 MHz (HD Radio)
BrandingLa Poderosa
Programming
FormatGrupera
Ownership
OwnerGrupo AS
(Grupo Radiofónico de Reynosa, S.A. de C.V.[1])
XHRT-FM, XERT-AM
History
First air date
August 8, 1953
Former call signs
XEJN-AM (1953–1962)
XERKS-AM (1962–2020)
Former frequencies
940 kHz (1953–2020)
Technical information
ClassA
ERP3 kW
Links
WebcastXERKS Romántica listen live
WebsiteWebsite

History

XEJN-AM 940 received its concession on August 8, 1953. It was owned by Radio Televisora de Reynosa, S.A. until 1993. The station burned down in a 1962 fire; its facilities were a total loss.[2] After the fire, the call letters were changed to XERKS.

In April 2018, XERKS began its AM-FM migration by signing on XHRKS-FM 103.3. XERKS-AM shut down in December 2020, after the required year of simulcasting.

As of July 1, 2021, XHRKS changed its format from Romantica to make way for La Poderosa.

References
  1. Instituto Federal de Telecomunicaciones. Infraestructura de Estaciones de Radio FM. Last modified 2018-05-16. Retrieved 2018-05-20. Technical information from the IFT Coverage Viewer.
  2. "Reynosa Radio Station Burns". Valley Evening Monitor. April 23, 1962. p. 7. Retrieved October 30, 2020.


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