KOXR
KOXR (910 kHz) is a commercial AM radio station licensed to Oxnard, California. It broadcasts a traditional ranchera music format featuring mariachi groups from Mexico. It is owned by Radio Lazer and calls itself "La Mexicana 102.1 y 910 AM."
|  | |
| City | Oxnard, California | 
|---|---|
| Broadcast area | Ventura County | 
| Frequency | 910 kHz | 
| Branding | La Mexicana 102.1 y 910 AM | 
| Programming | |
| Format | Ranchera/mariachi | 
| Ownership | |
| Owner | Radio Lazer | 
| History | |
| First air date | June 11, 1955 | 
| Call sign meaning | K OXnaRd | 
| Technical information | |
| Facility ID | 866 | 
| Class | B | 
| Power | 5,000 watts day 1,000 watts night | 
| Translator(s) | K271CY (102.1 MHz, Oxnard) | 
| Links | |
| Website | www.lamexicanaradio.net/oxnard | 
By day, KOXR broadcasts at 5,000 watts. But to avoid interference to other stations on 910 AM, it reduces power at night to 1,000 watts. It uses a directional antenna at all times. The transmitter is off Southern Pacific Milling Road in Santa Paula, near the Santa Clara River.[1] KOXR is also heard on 250 watt FM translator K271CY at 102.1 MHz in Oxnard.[2]
History
    
On June 11, 1955, the station first signed on. It was owned by the Oxnard Broadcasting Corporation.[3] For several decades the station aired a variety format, which always included at least a few hours of Spanish-language programming each week. By 1964, 90 hours of the weekly schedule was in Spanish (approximately 70% of the then-standard 18-hour broadcast day).[4]

By the fall of 1966, KOXR's entire 18-hour broadcast day was in Spanish.[5]
In 1970, Oxnard Broadcasting sold KOXR to Howard A. Kalmenson for $598,000.[6] Kalmenson subsequently formed Lotus Communications with KOXR and co-owned KWKW in Pasadena, CA and KENO in Las Vegas, Nevada. Lotus kept the station until 1994, when they sold it to Albert and Jacquelyn Vera for $350,000.[7] Albert Vera had been a deejay at KSPA (now KUNX) in Santa Paula, California when it was a Spanish-language station in the 1960s.[8] He sold the station to Radio Lazer three years later.
References
    
- Radio-Locator.com/KOXR
- Radio-Locator.com/K271CY
- "Directory of AM and FM Radio Stations in the U.S." (PDF). Broadcasting Yearbook 1959. Retrieved April 21, 2018.
- "Radio and television stations with major Spanish programing" (PDF). Broadcasting, May 25, 1964. Retrieved August 5, 2021.
- "KOXR trade ad" (PDF). Broadcasting, September 19, 1966. Retrieved August 5, 2021.
- "Approved" (PDF). Broadcasting, November 9, 1970. Retrieved August 5, 2021.
- "Business" (PDF). Broadcasting, August 8, 1994. Retrieved August 5, 2021.
- "Howling Success: Oxnard's Spanish-Language Radio Lobo Gains Popularity With Outlandish Antics". Los Angeles Times, April 24, 1995. Retrieved August 5, 2021.
External links
    
- FCC History Cards for KOXR
- KOXR website
- Official Facebook page
- KOXR in the FCC AM station database
- KOXR on Radio-Locator
- KOXR in Nielsen Audio's AM station database