KUNA-FM
KUNA-FM is a commercial regional Mexican music radio station in La Quinta, California, broadcasting to the Palm Springs, California, area on 96.7 FM. It is simulcast full-time on KESQ AM 1400.
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| City | La Quinta, California |
|---|---|
| Broadcast area | Palm Springs, California |
| Frequency | 96.7 MHz |
| Branding | La Poderosa 96.7 |
| Programming | |
| Format | Regional Mexican |
| Ownership | |
| Owner | News-Press & Gazette Company (Gulf-California Broadcast Company) |
| KUNA-LD, KESQ, KESQ-TV, KPSP-CD | |
| History | |
First air date | August 1987 |
Former call signs | KBZT-FM (1987–1993) |
| Technical information | |
| Facility ID | 52182 |
| Class | A |
| ERP | 970 watts |
| HAAT | 177 meters (581 ft) |
Transmitter coordinates | 33°48′8″N 116°13′30″W |
| Links | |
| Website | kunamundo |
History
KBZT-FM "K-Best" signed on the air in August 1987 with a syndicated adult standards format.[1] The call letters had been scooped up on October 2, 1986, from the Los Angeles station that dropped them to become KLSX just days before. On February 17, 1992, KBZT-FM flipped to country music, citing the high popularity of country nationwide and the lack of a local country station on FM.[2]
The country music came to an end on October 1, 1993, when the station became a simulcast with 1400 AM as KUNA-FM. The flip came about even though KBZT outrated KUNA at the time.[3]
References
- "KBZT-FM joins lineup of Coachella Valley radio stations". Desert Sun. August 13, 1987. Retrieved August 1, 2019.
- "KBZT becomes valley's first FM country station". Desert Sun. February 18, 1992. Retrieved August 1, 2019.
- Fessier, Bruce (October 4, 1993). "Country fans disappointed". Retrieved August 1, 2019.
External links
- La Poderosa 96.7 Facebook
- KUNA in the FCC FM station database
- KUNA on Radio-Locator
- KUNA in Nielsen Audio's FM station database
